Jobs / Writing Advice / Writing Inspiration

In Defence of Copywriting

When I tell people about my months as a copywriting intern I usually get one of two responses:

  1. Oh, cool. That’ll look good on your resume.
  2. Oh, cool. But it sounds kind of boring.

Well yes, it does look awesome on my resume, and sure, writing about organic cotton t-shirts isn’t the most exciting topic. But I feel like it made me a better writer.

If you’re not sure what copywriting is, basically it’s writing product descriptions, website pages, media releases, and various other marketing things that people will probably never read, and getting them to buy into whatever you’re selling (seriously, when I was offered my internship, the boss asked, “How well can you write bullshit?” and I replied, “…well, I’ll give it my best shot”).

If you ever get offered an internship or a job in copywriting, here’s why you should snatch it up quick smart:

  • It forces you to think about ordinary things in new ways. This is good because when you’re writing a story you need to put every day things into it to make it seem authentic (eating breakfast, having a shower, riding the bus) but you don’t want to bore your reader with it.
  • Word choice is everything. If you have to condense a 300 word product description into 20 words, you’re going to learn how to condense your big bulky ideas into concise thoughts of delight that your reader will go nutso about.
  • You really think about the hook, about what’s going to get the audience’s attention and make them want to listen to you. Because what’s the point of writing a book if nobody’s going to read past the first page, right?

I don’t pretend to be a great copywriter (hey, the best stuff I wrote got tossed out) but it was a job that really taught me some valuable writing skills, that no writer should pass up.

Advertisements

2 thoughts on “In Defence of Copywriting

  1. I’ve been taking my first steps into the copywriting world, and I do think what I’ve learned so far has made me a better writer. You really have to think about your words, your audience, your voice. You have to try and say as much as you can with the least ammount of words possible to convey your message clearly. And you have to keep it interesting, boring does not sell. In the other hand, I do think that being a writer is helping with my copy. Marketing is about storytelling, and expressing feelings and info through words – and that’s what writers do.
    Great post, love it!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s